Activus Starch is a liquid natural rice starch that actively protects the laundry against dirt and wear. The colours are revived and your clothes regain the original shape and stiffness and a long-lasting freshness. Activus Starch provides protection by forming a film on the laundry during the rinse cycle. The film makes the fibres resistant to wear and soiling. The film on the laundry also ensures that the colours are revived. Activus Starch provides smoother and stiffer laundry depending on the ironing process. Activus Starch makes it easier to iron laundry. In the next wash, the starch is released by itself, which means the dirt is cleaned off more quickly from the clothes.